Inn Confidence Company Profile

Award-Winning APLH Training Company And   


personal licensing consultancy

Inn Confidence is an award-winning APLH training company and licensing consultancy with a huge reputation. As a specialist personal licence training company we are dedicated to providing the prestigious and market-leading BIIAB qualifications for licensed retail, for public candidates and corporate clients alike, throughout the length and breadth of England & Wales for the APLH and in Scotland for the SCPLH.


We are also proud to be founder members of the AQLT (Alliance of Quality Licensing Trainers), the elite group of BIIAB approved centres, all committed to setting the highest possible standards in the delivery of public licensing training.

Inn Confidence was first approved to administer BIIAB qualifications in 1996 and has become a major player in this market, boasting many thousands of successful candidates and providing a range of services to a host of major clients.

Inn Confidence is principally involved in delivering personal licence training and exams for the Award for Personal Licence Holders (APLH) which is the ‘accredited’ qualification required of all new applicants for a personal licence, under the Licensing Act 2003.

Click here to learn more about the BIIAB


The BIIAB APLH (personal licence exam) can be taken online at your home or workplace via our easy to use system. Click here to learn more about the personal licence online exam and here to learn more about the qualification.

Alternatively, we run face to face sessions at many locations across England and Wales.
Click here to find a Personal Licence course near me.


We at Inn Confidence take great pride in the high level of service provided for our customers. We deliver only the respected BIIAB qualifications for licensed retail and at a price that represents true value for money.

We have an exceptional pass rate for BIIAB exams which remains consistently and significantly higher than the national average. Inn Confidence is classified as a Grade ONE centre with the BIIAB, in recognition of our ‘outstanding quality procedures, communication and administrative systems’.


BIIAB Grade ONE Centre

Founder Members of the AQLT

Exceptional APLH PASS rates

Highly regarded within the Industry

Established in 1996

Outstanding choice of course locations

Full range of licensing services

Consultants to local authorities