About Inn Confidence

Inn Confidence is a trusted and long-established licensing consultancy and training provider, based in Liverpool and operating nationwide across England and Wales.

Founded in the 1990s, we’ve been supporting individuals and businesses in the licensed trade for over 25 years. We are proud to have been an approved BIIAB training centre since 1996, delivering high-quality, accredited qualifications for those working in the alcohol licensing sector.

Our team of expert consultants and trainers have decades of experience in helping clients gain their Personal and Premises Licences, navigate the complex licensing process, and stay compliant with the law. Whether you’re opening a new bar, applying to sell alcohol online, or simply need to complete your Personal Licence exam, we make the process straightforward, efficient, and stress-free.

From our Liverpool base, we offer a full suite of services across the UK, including:

• Online training and exams for the BIIAB Level 2 Award for Personal Licence Holders (APLH)

• Fully managed Premises Licence applications

• DPS variations and licensing consultancy

• Application support for Temporary Event Notices and licence transfers

• Ongoing advice for operators in the hospitality, retail, and events sectors

We’re known for our transparent pricing, unlimited support, and a personal touch that larger providers simply can’t match.

Whether you're an independent business owner or part of a national chain, our mission is simple:
to give you the confidence to operate legally, responsibly, and successfully.

📍 Head Office: Liverpool
🌍 Service Area: Nationwide (England & Wales)
🎓 BIIAB Centre Approval: Since 1996

Need to speak to us?
📞 Call 0151 558 1783 or use our contact form — we’re here to help.