🍷 Personal and Premises Licences in Stoke-on-Trent
Selling Alcohol in Stoke-on-Trent – What You Need to Know
If you're planning to sell alcohol in Stoke-on-Trent — whether from a pub, an off-licence, a takeaway offering alcohol delivery, or an ecommerce business — you’ll need two essential licences in place before starting operations:
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A Personal Licence — required for the individual responsible for authorising alcohol sales
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A Premises Licence — required for the specific premises where alcohol is sold, stored, or dispatched
Your Personal Licence must be obtained from the licensing authority covering your home address, whereas your Premises Licence, if operating in Stoke-on-Trent, must come from Stoke-on-Trent City Council.
All alcohol-selling premises must appoint a Designated Premises Supervisor (DPS) who holds a valid Personal Licence.
Every single alcohol sale must be either carried out by, or authorised by, a Personal Licence holder.
Before applying for a Personal Licence, you must complete the Level 2 Award for Personal Licence Holders (APLH) qualification.
Applying for a Personal Licence in Stoke
Submit your application to your home licensing authority:
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Completed Personal Licence application form
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Two endorsed passport-sized photos
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A Basic DBS check dated within the last 30 days
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Proof of right to work in the UK
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Your APLH qualification certificate
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£37 application fee
Premises Licence in Stoke-on-Trent
Selling alcohol from a venue in Stoke-on-Trent? You must apply for a Premises Licence through Stoke-on-Trent City Council.
The process involves:
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A completed Premises Licence application form
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A scaled plan of the premises showing licensed areas
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Nomination of a DPS holding a valid Personal Licence
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Public notice displayed at the premises for 28 days
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Advertisement in a local newspaper
Selling Alcohol Online from Stoke-on-Trent
If you're running an online alcohol sales operation, you must license the physical address where alcohol is dispatched.
Under the Licensing Act 2003, a sale occurs where the alcohol is appropriated to the contract — meaning where it is picked, packed, and prepared for delivery.
✅ You will need a Premises Licence if you are dispatching alcohol from:
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🏠 Your home
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🏢 A warehouse, shop, or fulfilment centre
❌ You do not need a Premises Licence for:
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A simple website or digital storefront
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A call centre or admin office without alcohol storage
🛒 Selling via Amazon, eBay, or online marketplaces?
Most platforms require you to hold your own Personal and Premises Licences to comply with their alcohol selling policies.
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